Google Ads Audits
WHAT IS
Google Ads Audits
?
A Google Ads Audit is a comprehensive review of your Google Ads account to identify areas for improvement, maximise return on ad spend, and eliminate wasteful spending. It involves an in-depth analysis of each element within your account—such as keywords, ad copy, targeting, and bidding strategies—to assess what’s working and what needs optimisation. An effective audit reveals insights that can transform underperforming campaigns into powerful drivers of leads and sales.
HOW IT WILL SOLVE YOUR PROBLEM
A Google Ads Audit is the first step toward a successful, efficient ad strategy. Here’s how it helps improve your campaigns:
- Boosts ROI: By identifying and eliminating wasted spend, an audit ensures that every dollar goes towards ads that drive results.
- Uncovers Opportunities: An audit reveals missed keywords, targeting options, and bidding strategies that can enhance campaign performance.
- Provides a Clear Action Plan: Our audit gives you an actionable roadmap to optimise your Google Ads account, making it easier to achieve and exceed your marketing goals.
Is it time to get more from your Google Ads campaigns? Contact Bobo Digital for a professional Google Ads Audit, and let’s turn your ad spend into impactful results.
HOW WE USE IT
At Bobo Digital, we conduct a detailed, data-driven audit of your Google Ads account, focusing on optimising performance and ensuring every dollar spent drives results. Here’s our approach:
- Account Structure Analysis
A well-structured account is key to effective campaign management. We review your account structure, including campaign types, ad groups, and ad placements, to ensure it’s aligned with best practices and your specific business goals. - Keyword & Search Term Review
We analyse your keyword strategy, including negative keywords, to identify missed opportunities and reduce irrelevant traffic. Our review also examines search terms driving clicks to ensure that they match user intent, boosting relevance and ROI. - Ad Copy & Extensions Evaluation
We assess your ad copy for clarity, engagement, and alignment with target keywords. Ad extensions, such as sitelinks and callouts, are also reviewed to ensure you’re making the most of every ad format and providing valuable information to potential customers. - Bidding & Budget Allocation Assessment
Our audit includes a review of your bidding strategies and budget allocation to ensure resources are being directed to top-performing campaigns. We identify opportunities for automated bidding or bid adjustments to optimise cost-effectiveness. - Audience & Demographic Targeting Check
Effective targeting is crucial to reaching the right audience. We examine your demographic and audience settings to ensure you’re reaching potential customers with the highest conversion potential while minimising spend on low-performing segments. - Conversion Tracking & Attribution Review
A comprehensive audit wouldn’t be complete without checking your conversion tracking setup. We verify that conversions are accurately tracked and attributed, ensuring you have clear data to guide campaign optimisation.
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Got a project in mind? Want to chat about the latest in data-driven marketing? Or simply have a few questions? We're all ears. Drop us a line, shoot us an email, or swing by for a good old-fashioned chat over coffee. Our door is always open (well, within business hours) to talk shop or just to say hi. Let's connect and see where we can take your business with the right strategy.