Optimising Your Google Ads with Brand Recommendations: A Guide for Business Owners

As a business owner, you're likely no stranger to the complexities of digital marketing. The landscape is constantly evolving, and keeping up with the latest features and strategies can be a daunting task. One area where you can gain a significant edge in your campaigns is through Google Ads’ Brand Recommendations. These recommendations introduce advertisers to new, relevant features and help achieve campaign goals using the most up-to-date Google Ads best practices. At Bobo Digital, a leading digital marketing agency based in Adelaide, we understand the importance of leveraging these recommendations to optimise your brand campaigns effectively.

Introducing Brand Recommendations in Google Ads

Google Ads' Brand Recommendations are designed to help advertisers discover new features and practices most relevant to their goals. These recommendations enhance your ability to achieve campaign objectives by following the latest and most effective strategies in digital advertising.

Five Categories of Brand Recommendations to Help Optimise Your Brand Campaigns

Google Ads' Brand Recommendations are divided into five categories, each offering specific tips to help you maximise your campaigns.

Ads and Assets

1. Add Bumper Ads
   Bumper ads are short, six-second videos designed to increase brand awareness. These ads are non-skippable and perfect for conveying a clear, concise message to your audience.
2. Include Video Aspect Ratio
   Ensuring that your video ads meet the correct aspect ratio is crucial for an optimal viewing experience. Adhering to platform-specific aspect ratios ensures your ads look professional, enhancing viewer engagement.
3. Funnel Up with a Brand Campaign
   A dedicated brand campaign helps nurture potential customers at every stage of their journey. From awareness to conversion, this strategy ensures consistent brand messaging and engagement.

Bidding and Budgets

1. Adjust Your CPM Budgets for Flighted Budgets
   Optimising cost-per-thousand-impressions (CPM) budgets for flighted campaigns ensures effective ad spend during targeted periods, helping you maximise returns.
2. Adjust Your CPV Budgets for Flighted Budgets
   Similar to CPM, adjusting cost-per-view (CPV) budgets ensures your video ads perform optimally during specific flighted periods, driving better results.
3. Adjust Your tCPM Bids
   Target cost-per-thousand-impressions (tCPM) bidding can significantly impact performance. Adjusting bids based on recommendations ensures better targeting and cost efficiency.

Keywords and Targeting

1. Opt-In to Audience Expansion
   Audience expansion helps your ads reach a broader, yet relevant, audience. This increases the potential for conversions by showing ads to users likely interested in your offerings.
2. Create a New Ad Group Without Contextual Targeting
   Removing contextual targeting shifts the focus to audience characteristics rather than just context, allowing your ads to engage users based on interests and behaviours.

Measurement

1. Unlock Additional Reporting Features
   Enhanced reporting provides deeper insights into campaign performance. These metrics enable you to identify successful strategies and pinpoint areas for improvement, supporting continuous optimisation.

How to Get Started with Brand Recommendations Now

Starting with Brand Recommendations in Google Ads is straightforward. Here’s how:

1. Access Your Google Ads Account
   Log into your Google Ads account and navigate to active CPM or CPV campaigns. Identify any recommendations available for implementation.
2. Review and Implement Recommendations
   Evaluate the recommendations and integrate them into your strategies. Adopting these suggestions ensures your brand campaigns are in line with the latest best practices.

Learn More and Take Action

Implementing Brand Recommendations in Google Ads is a robust strategy for optimising campaigns. Staying ahead in the competitive digital landscape is crucial, and these recommendations are tailored to keep your campaigns aligned with industry best practices.

For detailed insights, refer to Google’s official guide: Introducing Brand Recommendations.

At Bobo Digital, we specialise in helping businesses in Adelaide and beyond navigate the complexities of digital marketing. Our expertise in Google Ads ensures your campaigns are always optimised for success.

Visit us at Bobo Digital to transform your Google Ads strategies into powerful tools that drive results.