Can anyone do Google Ads?

Can Anyone Do Google Ads?

Yes, anyone can technically create a Google Ads account and run campaigns themselves. However, effectively managing Google Ads is complex and often results in wasted budget if not done correctly. When your monthly ad spend reaches $1,000 or more, it can be worthwhile to hire a professional to take over management. Here are some reasons why working with a professional Google Ads consultant or agency can be beneficial:

Expertise and Experience

Professional Google Ads consultants have extensive training, certifications, and years of hands-on experience managing successful campaigns across various industries. This expertise allows them to:

• Conduct proper keyword research and targeting.
• Create high-converting ad copy and landing pages.
• Implement effective bidding and budget optimisation strategies.
• Stay up-to-date on best practices and platform updates.

This level of specialised knowledge is difficult for businesses to develop in-house.

Time and Resource Savings

Managing Google Ads campaigns effectively requires constant monitoring, analysis, testing, and optimisation - which can be extremely time-consuming. Hiring a consultant frees up your team's bandwidth to focus on core business operations while the expert handles the day-to-day ad management.

Cost Efficiency and ROI

While hiring a professional involves fees, Google Ads consultants can actually save you money in the long run. Their expertise helps:

• Avoid wasted ad spend from improper setup or targeting.
• Optimise campaigns for maximum conversions and return on ad spend (ROAS).
• Leverage advanced bidding strategies and automation.
• Identify and resolve issues impacting performance quickly.

Their data-driven approach ensures your ad budget is utilised as efficiently as possible.

Objectivity and Fresh Perspective

As an outsider, a Google Ads consultant can bring an unbiased, objective view to your campaigns. They can identify areas for improvement that an in-house team may miss and provide new testing ideas to boost performance.

Access to Tools and Resources

Reputable agencies invest in premium campaign management tools, data sources, and have direct access to Google support and beta programs that businesses may not have access to.

Challenges of Self-Managing Google Ads

Based on the information provided in the search results, here are the main challenges businesses face when trying to manage Google Ads campaigns on their own:

1. Identifying the Appropriate Target Audience: Conducting proper market research, industry analysis, competitor research, and audience analysis to identify and target the right customers can be extremely challenging, especially for beginners without prior marketing experience.
2. Effective Keyword Research and Management: Selecting the right keywords that potential customers are searching for, organising them into tightly themed ad groups, adding negative keywords, and continuously updating and expanding keyword lists is a complex and time-consuming process.
3. Setting Up Conversion Tracking Properly: Enabling conversion tracking, which involves embedding codes into websites, can be technically tricky and requires some coding knowledge that many businesses may lack.
4. Structuring Campaigns and Ad Groups Optimally: Organising campaigns by goals, products/services, locations and grouping relevant keywords into separate ad groups for better targeting is crucial but can be difficult to get right initially.
5. Aligning Ads to Relevant Landing Pages: Ensuring ad copy matches the corresponding landing page content and having a clear call-to-action requires continuous optimisation as data comes in.
6. Bidding and Budgeting Optimisation: Setting appropriate initial bids, adjusting bids based on performance data, and optimising budgets to maximise ROI while avoiding overspending is challenging.
7. Audience and Location Targeting: Leveraging advanced targeting options like locations, demographics, interests etc. to reach the ideal audience requires experience.
8. Consistent Campaign Monitoring and Optimisation: Checking performance metrics regularly, making the necessary tweaks to keywords, bids, ad copy etc. is vital but extremely time-consuming.
9. Understanding and Complying with Policies: Healthcare and certain other industries have to follow strict advertising policies, requiring careful review to avoid violations.
10. Competitive Analysis: Researching competitor strategies, ad copy, landing pages etc. to stay ahead is an ongoing process many businesses struggle with.

Conclusion

While running Google Ads yourself is possible, partnering with an experienced professional consultant provides expertise, efficiency, cost savings, objectivity, and access to valuable resources that can supercharge your paid search performance and ROI in ways DIY management cannot match.

For personalised assistance in setting up and optimising your Google Ads campaigns, reach out to Bobo Digital. Our experts are dedicated to helping you maximize your digital marketing efforts and achieve your business goals. Contact us today to get started!

‍